Southern Alliance Tournament to be Sponsored by deBeer Lacrosse

Southern Alliance Tournament to be Sponsored by deBeer Lacrosse

May 5, 2009 For Immediate Release www.SATLACROSSE.com

Peachtree City, Georgia – The most prolific girl’s elite lacrosse event in the southern United States has joined forces with the official equipment provider for the US Lacrosse Women’s Elite Team. deBeer Lacrosse, a leader in lacrosse manufacturing world wide, will sponsor the event and bring their equipment and exciting contests to the Southern Alliance Tournament (SAT) held May 30^th and 31^st at the baseball-soccer complex in Peachtree City, Georgia.

“At deBeer Lacrosse we are always excited to embrace change and evolve with the times. Lacrosse is seeing tremendous growth in the south and western U.S. right now and groups like LaxManiax and MCC Sports are responsible for a huge part of it. This event will bring the southern lacrosse communities together and we want to celebrate this atmosphere and help the game to continue to prosper throughout the south,” added deBeer Lacrosse director of Women’s Lacrosse Jacqueline McDevitt.

deBeer Lacrosse and the SAT’s partnership will include games and contests, such as deBeer’s famous Urban Bingo game and other fun contests for the participants of the tournament to enjoy. With 600 participants and several thousand fans descending on majestic Peachtree City for the weekend event, these games will compliment what is sure to be a tremendous start to the national travel season for the south’s finest comprehensive elite club programs. More than 36 teams will attend this year’s sold-out event.

“We are thrilled that deBeer has stepped up and taken a leadership role in girl’s lacrosse in the south. No other manufacturer has committed the resources that deBeer Lacrosse has contributed over the past two years in the southern United States. The south is full of opportunities to help new players come into the game and also has a burgeoning base of talent from programs like Carolina Fever, Hotlanta Lacrosse, Cardinal Lax, and LaxManiax Elite. These programs are locally operated and have player improvement as their top priority and deBeer Lacrosse supports this mission by sponsoring this event and contributing equipment grants for grass roots development,” commented MCC Sports President Paul McCord and co-sponsor of the SAT.

“The reputation of deBeer Lacrosse is bringing innovative and intelligent products to the market for boys and for girls. There are other manufacturers out there on the girls side, but what it comes down to is that their sticks are still compared to deBeer’s. They have great sticks and designs and every year they innovate.”

The tournament will play host to three school-girl aged divisions: Class of 2010, 2011, and Open. Accompanying these brackets will be two middle school divisions based on ability. Three of the major clubs doing battle at the SAT have experience playing in the nation’s top recruiting tournaments, the IWLCA Champions and Capital Cup. All three have competed competitively against the best club programs from across the nation.

“As lacrosse has grown in the south, the talent base continues to improve and challenge the top comprehensive club programs from traditional hotbeds,” said Pam McNabb, director and co-host of the tournament. “Hotlanta lacrosse grew as a result of the demand for locally directed travel lacrosse programs in the Atlanta metro area. Hotlanta Lax has already competed in the Rivalry Challenge (top recruiting event in the Fall) and this year we are excited to bring a great recruiting and competitive opportunity to the kids in our region.”

Please contact Heather Albro for more information about the Southern Alliance Tournament at:

Heather.Albro@MCCSportsinc.com